How Important Are Network Marketing Products?
Posted in Watkins Business by Eldon on September 2nd, 2007 I recently received a call from one of my Watkins downline members. This person got started about a year ago, and has struggled to get anything going with the business. I was working hard on ways to help him, when I looked at numbers and found something that surprised me. This sincere (but mistaken) associate did not understand the importance of believing in the very products that are the foundation of his business. This applies to any network marketing business, not just Watkins. Here is a letter I wrote to him.
Dear (name withheld),
I have been thinking about your situation. You have been working with the co-op and other methods to build your Watkins business. So far, for some reason, you have not had any significant response to your efforts. You recently came to me for help. I am very happy to help you in every way possible, as I really want you to be successful with Watkins.
As you know, Watkins is not like a traditional business. To make this business work, one requirement is that you have to be sold on the products. It is absolutely critical that you believe in the products and use them. While looking at some things, trying to work out ways to help you, I noticed that you have zero personal volume since November 2006. I believe this was your first month in the business. I was surprised to see this.
The products that Watkins manufactures are the heart of our business. We must believe in these products and believe that they offer outstanding value and quality to the consumer. This is why we all need to use the products in our own homes. This is critical, because if we don’t use our own products, how can we expect anyone else to use them?
Nobody is saying you must use a certain amount of product in your home. In my case, I use most of the cleaning line as well as many of the cooking products. I also use some of the nutritional products. This is my choice, because I find these products to be outstanding in value and quality. They work.
Why can’t a person just sell the products and make money, without using them personally? I believe it all boils down to attitude and belief. When we are talking to potential retail customers or new associates, our words and voice carry a level of conviction. Your prospect can sense if you believe in your products, and your business. If you don’t believe in the products enough to purchase even a single one over a ten month period, that demonstrates a lack of belief and conviction in the quality of the products. I promise, this will come out when you talk to others.
(name withheld), I strongly encourage you to use Watkins products in your own home. I am not advising you to do this for personal profit. Here is the bottom line - I do not know, and have never known, a successful Watkins associate who did not use the products in their own home. Period. I want you to be successful with Watkins, and I will tell you or anyone else that using and believing in the products is absolutely essential.
Take care,
Eldon
