How Avoidance Can Hurt Your Home Business
Posted in Watkins Business by Eldon on February 22nd, 2007 Some Watkins associates (and those in other network marketing or direct sales businesses) can get off track by practicing what we might call “avoidance”. Depending on your attitude, confidence and background, it can take some tough self-discipline to consistently do the things that lead to success in this type of home business.
Often, associates spend too much time focusing on activities and tasks that may have some value for their business, but that don’t directly result in more people hearing about Watkins and our excellent business opportunity.
Some things associates can easily overdo, to the point of not making the contacts necessary to succeed:
- Spending too much time “getting organized” and “setting up your business”.
- Spending too much time on paperwork that isn’t essential.
- Spending too much time analyzing the results of your first few contacts with prospects.
- Spending too much time working on business ideas and advertising.
- Spending too much time on getting your computer ready for your business (setting up spreadsheets, databases, contact management software, things like that).
Avoidance activities really involve taking the path of least resistance, or trying to build a business the easy way. Put another way, this can be doing things that are always in your “comfort zone” rather than something that would make you successful and more comfortable in the future.
When the time is right to pick up the phone and call a customer or prospective associate - it can often seem like there’s just one more thing that you HAVE to do first, before making that phone call.
Here is an important point to remember: The ONLY time you’re actually building your business is when you’re communicating with a customer or a prospective associate. Everything else is mostly “getting ready” or “preparing” to do this.
About the Author:
Eldon Beard is a Watkins Manager with Associates All Across the USA and Canada
